Multipure spotlights bathwater as a hidden chlorine exposure risk

As National Water Quality Month puts attention on everyday water use, Multipure is urging consumers to think beyond drinking water and consider what’s in the bath. The company says its Aquasplash bath filter is designed to reduce chlorine exposure in bathwater without plumbing or installation.

Why it matters: - Water quality concerns usually focus on drinking water, but bathwater can also expose people to chlorine. - Higher temperatures and longer soak times can increase skin absorption, which may leave skin dry, irritated and hair duller. - The issue may matter most for people with sensitive skin or reactions to irritants.

What happened: - National Water Quality Month is observed each August and has been recognized since 2005. - Multipure, a Las Vegas-based water filtration company with more than 50 years in the industry, is highlighting the bathtub as an overlooked source of water exposure. - CEO Zac Rice said many people focus on what is ingested but overlook how water is used around the house. - Rice said soaking in chlorinated water is not great for skin or hair and that Multipure has "an easy solution."

The details: - Multipure’s Aquasplash bath water filter reduces up to 100% of chlorine. - The filter requires no installation, tools or plumbing. - Users simply swirl the filter through the bathwater. - Aquasplash uses KDF filtration media and reduces chlorine through an electrochemical process. - Each filter lasts for about 200 baths, or about one year of regular household use, before replacement. - The portable design requires zero plumbing modifications. - Aquasplash retails for $75 MSRP on Multipure's website and Amazon. - More information is available on the Aquasplash product page.

Between the lines: - Multipure is broadening the water-filtration conversation beyond faucets and pitchers to include bathing. - The timing around National Water Quality Month gives the company a built-in moment to frame bathwater as part of the home water-quality discussion. - The message also positions bathing as a wellness issue, not just a plumbing or filtration issue.

What's next: - Multipure is directing consumers to learn more about Aquasplash and its bathwater filtration claims. - The company is also pointing consumers to its broader water-filtration products and social channels for continued updates.

The bottom line: - Multipure wants consumers to treat bathwater as part of the water-quality conversation, not an afterthought.