TRUEiGTECH to show operator-first iGaming tech at SBC Summit Lisbon and G2E Las Vegas

TRUEiGTECH will appear at SBC Summit Lisbon and G2E Las Vegas in late September and early October 2026, using the back-to-back events to pitch operators, investors, and tech leaders on faster launches, custom ownership, and scalable gaming infrastructure. The company is positioning its platform stack around iGaming, sportsbook, sweepstakes, prediction markets, and AI tools as operators weigh build-versus-buy decisions.

Why it matters: - TRUEiGTECH is using two major industry events to reach operators in Europe and the U.S. at the same time. - The company is betting that operators want more control over core technology, not just another white-label platform. - The pitch lands as gaming companies face pressure to launch faster, scale into new markets, and avoid repeated platform migrations.

What happened: - TRUEiGTECH will attend SBC Summit Lisbon from Sep. 29 to Oct. 1 and G2E Las Vegas from Sep. 28 to Oct. 1 in 2026. - The company is targeting operators, investors, and technology leaders with meetings across both shows. - SBC Summit Lisbon is billed as "the greatest show in gaming" and this year includes the Payment Expert Summit and Affiliate Leaders Summit. - G2E Las Vegas is expected to draw more than 25,000 gaming professionals from 120+ countries. - G2E's 2026 agenda covers iGaming, sports betting, payments, AI, and compliance. - Book a meeting at SBC Summit Lisbon - Book a meeting at G2E Las Vegas

The details: - TRUEiGTECH is framing its offer around four priorities: launch faster, build beyond white label, expand across markets, and keep one technology partner from product strategy through post-launch optimization. - The company describes its architecture as enterprise-ready and designed to compress development timelines. - TRUEiGTECH says operators should own customized platforms outright rather than rely on re-skinned templates. - The company says its infrastructure is built with regulated and emerging markets in mind. - The portfolio includes prediction market platforms, sweepstakes casino software, online casino platforms, sportsbook technology, casino and slot game development, casino game aggregation, and AI-enabled tools for personalization, fraud prevention, and automation. - At SBC Summit Lisbon, TRUEiGTECH plans to focus on the full lifecycle of launching a new vertical, modernizing an existing platform, or expanding into additional markets. - That discussion aligns with SBC Summit's 2026 Technology & Innovation agenda. - At G2E Las Vegas, the company will center conversations on U.S. and international markets, including scalable casino and sportsbook infrastructure, AI-enabled operations, sweepstakes technology, prediction markets, and the build-versus-buy decision. - G2E's new Business Solutions & Tech Zone pushes more of the show into enterprise technology.

Between the lines: - TRUEiGTECH is positioning itself less as a product vendor and more as a long-term infrastructure partner. - That stance speaks to a broader industry shift toward customization, ownership, and operational flexibility. - The company is also tying its message to the fastest-growing parts of gaming tech, especially AI, sweepstakes, and prediction markets. - Raj Thomas, CEO of TRUEiGTECH, said the next phase of iGaming will be defined by how much control operators have over the infrastructure underneath their business. - Thomas said SBC Summit and G2E give TRUEiGTECH access to operators in two of the industry's most important markets. - Thomas said the company's job is to build technology around an operator's commercial strategy, not the other way around.

What's next: - TRUEiGTECH will spend the late-September and early-October conference window booking meetings and pitching its platform stack on both sides of the Atlantic. - The company will use the events to discuss new builds, platform modernization, market expansion, and AI-enabled gaming operations. - Operator demand around speed, ownership, and scalability will likely shape the strongest conversations at both shows.

The bottom line: - TRUEiGTECH is making a direct play for operators who want custom gaming infrastructure they can own, scale, and adapt across markets.